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Posted 3/23/2015 12:24pm by Victoria Ranua.

 

Scott County Food Challenge

 

Everywhere I hear, “Where do I get local food?”  To help answer the question, I have committed to eating only local food for a year and sharing the story of who helped feed me.  All around me, I see that Scott County is filled with great natural abundance and full of wonderful things to eat.  Along the way in this journey, you and I will learn just how amazing the diversity of wholesome foods available to us here is.  Who knows what we will find directly from local farmers, from our gardens, from our lakes, from our wild places, and from our seasonal farmers markets and local stores.  I welcome any of you in joining me in committing to eat more local food.  While I am excited for some of the health benefits and the idea that my food did not travel very far to get to me, I am most excited for developing connections with people in my own community who help feed us good food.

 

I started this challenge March 1st.  My rules are:  Eat only food grown or raised in Scott County; and if I can’t find it here then ‘Minnesota Grown’ will have to do.  As the growing season progresses, I will be able to eat more Scott County produced food.  I will also be doing a lot of planning to make sure I have enough Scott County-grown food for the winter: canning, freezing, storage.  (My exceptions to this challenge are rare business meals or family gatherings where rudeness could be implied by my actions).  If you have leads on interesting people or places I should check out on the way, contact me at victoria@eaglecreekhoneyfarm.com.

 

Victoria Ranua is a Shakopee resident and long-time beekeeper.  She is an active member of the Scott County-based Local Harvest Alliance (LHA) and the Scott County Farm Advisory Board.  This project is funded in part by Scott County’s Statewide Health Initiative Plan to promote healthy eating in the county and LHA to promote awareness of local foods.

Posted 3/23/2015 12:18pm by Victoria Ranua.

 

Everywhere I hear, “Where do I get local food?”  To help answer the question, I have committed to eating only local food for a year and sharing the story of who helped feed me.  All around me, I see that Scott County is filled with great natural abundance and full of wonderful things to eat.  Along the way in this journey, you and I will learn just how amazing the diversity of wholesome foods available to us here is.  Who knows what we will find directly from local farmers, from our gardens, from our lakes, from our wild places, and from our seasonal farmers markets and local stores.  I welcome any of you in joining me in committing to eat more local food.  While I am excited for some of the health benefits and the idea that my food did not travel very far to get to me, I am most excited for developing connections with people in my own community who help feed us good food.

 

I started this challenge March 1st.  My rules are:  Eat only food grown or raised in Scott County; and if I can’t find it here then ‘Minnesota Grown’ will have to do.  As the growing season progresses, I will be able to eat more Scott County produced food.  I will also be doing a lot of planning to make sure I have enough Scott County-grown food for the winter: canning, freezing, storage.  (My exceptions to this challenge are rare business meals or family gatherings where rudeness could be implied by my actions).  If you have leads on interesting people or places I should check out on the way, contact me at victoria@eaglecreekhoneyfarm.com.

 

Victoria Ranua is a Shakopee resident and long-time beekeeper.  She is an active member of the Scott County-based Local Harvest Alliance (LHA) and the Scott County Farm Advisory Board.  This project is funded in part by Scott County’s Statewide Health Initiative Plan to promote healthy eating in the county and LHA to promote awareness of local foods.

Posted 12/17/2010 11:39am by Ann Houghton.
Small farms today are direct marketers and as such are in the business of relationship marketing with each customer that buys products from the farm. The customer is not at the CSA pickup, farmer's market,  or on-farm market because it is easiest or cheapest food source -- they are there because they respect the farmer, want to support the local economy, and feel that their dollars are spent on a worthwhile endeavor. Every chance you get as a farm to interact with your customers should reinforce the connection to the land and make the customer feel like they are doing a good thing by patronizing your business. This is a very difficult task for a busy farmer. I challenge you to take your relationship marketing into the 21st century and start a blog on your farm website.

I'm sure some of you are unclear on the meaning of the term "blog". It is a rather fluid term that is a shortened version of "weblog." In my mind, it signifies a webpage that displays content of varying lengths in chronological order and invites readers to interact in the form of comments. Often, blog postings are categorized or tagged by topic so that users can navigate through related blog entries by the tags, such as "farming challenges" or "farmer's market." Blogs take many different forms from personal, public diaries to political commentary to blogs that are published by businesses themselves. This is the most popular form of content generation and information retrieval on the Internet today and the very website you are looking at right now, Small Farm Central, is a blog-style site. If you have heard of the term "Web 2.0", blogs are big part of the Web 2.0 movement.

Your farm should blog because it is an easy and time-effective way for you to get your story out to customers. Repeat customers come to you because of the relationship that they have with you and a blog is a perfect way for you to start and augment the real-world interaction that you have with the customer. Granted it does take some time, energy, and thought to produce effective blog posts that communicate the farm experience, but that post will easily be read 100s or 1000s of times over the life of your blog. That works out to be an extremely time-efficient way to build a consistent and faithful customer base. Customers that read your blog will be more understanding of blemishes or crop shortages because you can explain the exact cause of the problems. This becomes a story that they can take home with their produce and they will feel more connected to the farm and the food if they know some of the challenges that went into growing it.

The complaint I hear the most is that farmers don't have time to be writers as well as producers. Steve Sando of Rancho Gordo dedicates one afternoon every two weeks to writing six blog articles. He then releases one each Monday, Wednesday, and Thursday. There are other techniques of course too: get a trusted intern to write an article each week, find a very enthusiastic and involved customer who will volunteer to write a blog article every once and a while, or just commit to posting a short update once each week. There is no right way to write or schedule your blog, but post on a regular schedule and write with passion because passion is infectious.

At this point, if you are considering a farm blog, start reading a few established farm blogs and get some general advice on how to write blogs. I have discussed some aspects of blogging at Small Farm Central in Farm blogging isn't always literature, but this is and What I learned during an interview with Steve Sando of Rancho Gordo. Blogging will be a topic that I come back to over the next few months because I believe it is the core of any modern farm web marketing strategy.

Some farm blogs to get you started:
  • Eat Well Farm Blog : recently discussing problems with the Med Fly and how they are certifying their packing shed as Med Fly-free.
  • Life of Farm Blog : this blog is sponsored by the Mahindra tractor company. Perhaps the writer got a free tractor for writing the blog?
  • Tiny Farm Blog : wonderful photos and at least a post a day.
  • Rancho Gordo Blog : this popular blog receives 300-500 unique visitors a day (which is impressive for a farm website) and even helped the author secure a book deal.

Read about the process of writing a blog and more:

Spend the next few weeks reading farm blogs and exploring some of the resources listed above. Then when you think you know enough about blogging to start, you will probably want to go back to Hosting Options to get your blog online. Not coincidentally, the Small Farm Central software contains all the features you need to get your blog (and farm website) up and running within a few days. I know that not very many farms are taking blogging seriously as a marketing tool, but I have a strong feeling that every serious farm will have a blog in five years.
Posted 12/17/2010 11:39am by Ann Houghton.
If this entry is on your front page, you are seeing the blog-style homepage. In the control panel, navigation to Display / Template / Change template settings to change this front page to the description front page. Your choice!